Bumblebee Camaro
4 GM vehicles, the stars of Transformers
General Motors has recently hosted the sixth annual "ten" event pre-Oscar fashion Paramount Pictures in Hollywood with four new movie star guests namely Bumblebee ™, Autobot Jazz ®, Autobot Ratchet and Ironhide ® — creations of DreamWorks Pictures and Paramount Pictures in association with the upcoming July 04, Hasbro action adventure Transformers ™ release.
Bumblebee is the character transformer that changes from the classic Chevrolet Camaro and one of the main characters of the story of aliens who take mechanical forms when they are in land. The Autobot Jazz becomes a Pontiac Solstice in a rigid format, while Autobot Ratchet takes the form of a Hummer H2, which looks like a rescue vehicle modified. Ironhide transforms into a GMC Topkick medium duty. All these characters are the molds of live-action blockbuster "Transformers," which shown this summer in particular on 4 July.
News about the functions GM vehicles play in the movie has been spreading from the preview the new Camaro was spotted in the new Paramount "Transformers" trailer that began appearing in theaters last December 20, 2006. The movie trailer "Transformers" Yahoo has become one of the most watched trailers and contains photos of GM vehicles that are included in the film as the H2, Solstice and GMC Topkick medium-duty trucks.
According to Mike Jackson, GM North America Vice President of Marketing and Advertising, "Transformers" is a convincing and offers a global platform for marketing GM products and building brands. It represents the perfect intersection of entertainment, marketing and design. "
But why GM vehicles based on Transformers? This is what Michael Bay, director of the film has to say, "The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be a perfect Bumblebee. It has beautiful lines and a classic look and timeless. There were no other cars coming from afar. I have has a great working relationship with GM for many years and am excited to be working Transformers with them. "
Gerry Rich, president of Worldwide Marketing at Paramount Pictures added, "We are delighted to work with GM in this incredible and action-packed film. Once integrated the cars as characters in the movie is really an innovative concept that will make an important film event to remember as part of the celebration of July 4. "
The movie Transformers ™ not only showed significant GM designs, but also shows the unparalleled quality of GM vehicles starting your car parts, components and accessories such as its lines of bumper GM covers the height of his beaten-road performance.
About the Author
Noah Scott is a 30 year old native of New Jersey, writer, and car fan – having grown up with both parents being auto enthusiasts. He works for an automotive consultancy firm and regularly contributes articles to car magazines.
